Type Exploration, Prop Concept & Development, Marketing Creative, Video Teaser

Give Love This Christmas – Contributed to the creative development of Give Love, a holiday campaign for Bath & Body Works centered on sharing the joy of Christmas through fragrance. From concept through production, I helped translate the emotional core of gifting into cohesive in-store signage and display elements, creating a warm, immersive retail experience that encouraged connection through scent.

Dream Team:
Art Directors - Ashi Jain and Erinn Fowler
Prop & Visual Merchandisings - Brian Duran and Greg
Graphic Designers - Marc Puhala and Anastasia Markova