Type Exploration, Prop Concept & Development, Marketing Creative, Video Teaser

Santa Approved & Christmas Express – Contributed to Santa Approved, a holiday campaign for Bath & Body Works centered on a playful collaboration with Santa to highlight the season’s merriest fragrances. Helped translate the concept into cohesive in-store signage and display elements, creating a festive, story-driven retail experience that brought charm, personality, and holiday magic to the environment.

Team:
Art Director - Ashi Jain
Prop & Visual Merchandising - Brian Duran
Graphic Designer - Marc Puhala